Fundamentals of digital marketing
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.The extension to non-Internet channels differentiates digital marketing from online marketing.
Digital Competitive Analysis
With a thorough competitive analysis from Blue Corona, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition.
Social Media Marketing
81% of U.S. adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns.
Facebook Advertising Campaings
Like the control of pay per click advertising, but want something more cost-effective than Google Ads (previously AdWords)? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online.